{"id":1629,"date":"2020-11-10T07:45:37","date_gmt":"2020-11-10T07:45:37","guid":{"rendered":"https:\/\/www.tye.io\/en\/?p=1629"},"modified":"2021-03-02T10:07:20","modified_gmt":"2021-03-02T10:07:20","slug":"bad-data","status":"publish","type":"post","link":"https:\/\/www.tye.io\/en\/blog\/bad-data\/","title":{"rendered":"Your CRM is More of a Frankenstein Monster Than an Asset"},"content":{"rendered":"

You’re investing in new marketing technology and making a serious effort to move away from outdated marketing practices. It’s fantastic that you’ve recognized that the time for print brochures has passed, but fancy marketing tools in themselves are just tools. They\u2019re not magic. <\/p>\n

\u201cIf we just invest in this expensive CRM, we\u2019ll finally be able to control our customer data\u201d<\/p>\n

\u201cWe bought all these customer data lists, we can import them into our new tool and start personalized marketing\u201d<\/p>\n

Your SDRs all have their own data input workflows, each landing page is asking for different bits of data, in different orders, and a normalized database feels like something of a pipe dream\u2014but you\u2019re going to try automation anyway?<\/p>\n

Do you hear yourself? Is it denial, or are you truly convinced that it will work?<\/p>\n

Let’s be honest. Your growing database is likely a mess. Worse\u2014I\u2019m sure much of it is unusable. You can’t blame the technology for not functioning properly if you aren’t giving it clean data to work with. <\/p>\n

It is not something to put off until later; this a data emergency. <\/p>\n

Want to check the health of your CRM data? Request your free data quality check.<\/a><\/b><\/b><\/b><\/b><\/b><\/em><\/p>\n<\/p>\n

Get our ultimate bundle of checklists, workflows and swipe files to manage your customer database like a data pro<\/p>\n

The current state of data <\/h2>\n

Let’s talk about the current state of data. Too many companies wait until it\u2019s far too late to pay attention to CRM data management. That\u2019s fair, it\u2019s a to-do that sounds more overwhelming than it will pay off. Especially if all you did before was sending out blanket B2B email marketing<\/a> campaigns about upcoming trade shows or new product launches (did that work, really?).<\/p>\n

But today, personalization is table stakes, and that requires some semblance of email list hygiene<\/a> and data management.<\/p>\n

\"Mailchimp<\/span><\/p>\n

While you kept putting off managing customer data sets (or managing the way your team inputs them), suddenly, it\u2019s all a disaster. How did it get to this point?<\/p>\n

While it can seem like an impossible task, getting your data in order is a non-negotiable <\/strong>if you want to have any modern marketing success. Buying Hubspot and making your team use it is not enough. Data is king.<\/p>\n

Related post:<\/strong>Unlock the Power of Data: A Guide to Building CRM Databases You Can Trust<\/a><\/p>\n

The impact of bad data<\/h2>\n

According to Gartner<\/a>, poor data quality costs organizations an average of $15 million annually. Bad data will cost you. If you’re putting bad data into expensive and advanced marketing tools, you’re still going to get bad results. As the saying goes, garbage in, garbage out. <\/p>\n

Working with bad data means that any automation or machine learning tools you try to implement will be useless. You can keep uploading data into your CRM, but the reality is that bad data is worse than having no data at all. The impact of poor data quality goes beyond just financial implications. It also results in:<\/p>\n